The Dream Factory Headquarters for the Reach Foundation in a Collingwood warehouse.
The Reach Dream Factory
The Reach Foundation now has a home and headquarters in Collingwood called The Dream Factory. The project came from converting a rag trade warehouse into a series of spaces for working, meeting, workshops and big events.
New office space, a loose fit workshop space, foyer gallery and a flexible theatre performance space are used for a broad range of events held by Reach and as facilities offered to the public. The general approach was to place Reach’s stamp on the spaces- its red star, while retaining and exposing the rawness of the industrial environment.
We aimed to leave the spaces open and robust enough to take almost anything that arrives there. At the same time the key spaces are fitted out with high quality performance lighting, project ion and recording facilities, and will be able to host corporate events in a uniquely lively atmosphere. In late 2006 Reach launched the main performance spaces , while our work there is ongoing.